Role: Kristalyn leads the firm’s Marketing function and is responsible for marketing strategy, brand management, demand generation, and intangible assets.

Past Experience:  Prior to joining Insights Sourcing Group, Kristalyn served as a trusted new markets strategy leader for Dell Technologies, Dell EMC, VMWare, Lenovo, SAP, Tableau, Citrix, Cisco, IHG, Wells Fargo Advisors, eBay, Staples, The North Face, RSA Security, National Grid, Hitachi, ABB, WestRock, Mitsubishi, LG Solar, Saint-Gobain and more.

Education: University of Alabama