Kristalyn Mumaw joins Insight Sourcing Group to amplify the firm’s marketing strategy and support rapid growth plans.
ATLANTA, July 19, 2022–(BUSINESS WIRE)–Adding to its core leadership team, Insight Sourcing Group is pleased to announce the arrival of global brand executive and growth marketing expert, Kristalyn Mumaw, as its first Vice President of Marketing. In her new role, Ms. Mumaw will amplify Insight’s marketing strategy and support Insight Sourcing Group’s rapid growth plans.
“I’m honored to serve as Insight Sourcing Group’s first VP of Marketing during such an exciting period of innovation for the firm,” said Mumaw. “Marketing initiatives are a critical component in a company’s growth journey, especially one that is as fast-moving, steady, and successful as Insight’s. I warmly thank the executive team for entrusting me with supporting their long-term growth objectives.”
Having most recently served as Global Marketing Director for Polyvision, Ms. Mumaw is an award-winning marketing leader with over 26 years of experience in revenue-generating, multi-disciplined global marketing; communications; sales; product development; M&A brand integration; multi-channel development; partner management and more. Her experience includes direct marketing strategy for Dell Technologies, eBay, National Grid, Hitachi, LG Solar, The North Face, and other well-known global companies and brands. Ms. Mumaw’s experience solidifies her reputation as a “go-to” strategist for structuring profit-focused marketing approaches. In addition, she also serves as a business community advocate in the Greater Metro Atlanta region and was the founder of KCA Services, an Atlanta-based marketing strategy and analytics consulting firm.
“Bringing a wealth of knowledge and innovative thinking in the marketing field, Kristalyn will accelerate our growth plans as we continue to expand our integrated suite of procurement service offerings globally,” said Tom Beaty, Founder and CEO of Insight Sourcing Group. “We have become the largest “pure play” strategic sourcing and procurement consulting firm in North America, and I am excited to work with Kristalyn to help expand awareness of our robust capabilities in new markets.”
In its ongoing growth efforts, Insight announced last month the arrival of Jonathan Rutman as its newest Business Development Executive; and in 2021, Insight added two key leaders to its executive team, Brandon Owens, Vice President, Sustainability and Rod Robinson, Senior Vice President, Supplier Diversity.
For 14 consecutive years, Inc. Magazine has ranked Insight among the fastest-growing private companies in America. In addition to its consistent recognition by Forbes as one of America’s Best Management Consulting Firms, ISG is consistently ranked by Vault.com among the Top 50 Consulting Firms in the U.S., the Best Small Firms to Work for by Consulting Magazine, and one of the Best Places to Work in Atlanta by both the Business Chronicle and the Atlanta Journal-Constitution.
About Insight Sourcing Group
Insight Sourcing Group is the premier firm in North America exclusively focused on strategic sourcing, cost optimization and procurement operational transformation. Founded in 2002, Insight’s capabilities are designed to accelerate impact through the expertise of its 250+ procurement experts, its market-leading Category Center-of-Excellence model, and practices specializing in Supplier Diversity and Energy Management & Sustainability. For 20 years, its deep bench of sourcing and category experts has executed over 7,000 sourcing projects, and within the last year alone, they have achieved over $1.25 billion in savings for clients with an average 7:1 one-year ROI. To learn more, visit insightsourcing.com.