Marketing COE

We partner with marketing organizations to maximize the value of their time, budget, and resources. Our unique approach combines decades of sourcing expertise with the latest market intel, allowing companies to optimize their procurement strategy in support of marketing’s key initiatives.

Marketing COE Services

Insight Sourcing Group’s Marketing COE offers the following array of services:

  • One-time assessment of Client’s agency roster (key contract terms, services, compensation details)
  • Highlight areas of overlapping services, establish areas of opportunities, and establish view of their agency landscape
  • Facilitate end-to-end agency review process
  • Work alongside Marketing team to develop framework / brief for the agency pitch
  • Evaluate agency proposal from a financial standpoint; compare to market benchmarks and insights
  • Partner with business to facilitate negotiations and finalize key commercial terms
  • Common areas addressed: Creative, Media, Social, Public Relations
  • Develop a roadmap of key contracts to maximize value with agency partners or other marketing spend areas
  • Develop and execute sourcing strategies to drive cost savings and improve performance
  • Evaluate levers such as bundling / unbundling, demand optimization, cost negotiations; utilize analytics and market benchmarks and category insights to create fact-based recommendations
  • Common areas addressed: Promotional Products, Commercial Print, Catalogs, Martech, Events
  • Benchmarking and rightsizing scope to frame negotiation of new agreements or renewals
  • Develop and implement a renewals roadmap to maximize value with agency partners or other marketing spend areas
  • Highlight areas of opportunity such as consolidation, harmonization of agreements, and strategic negotiations
  • Common area addressed: Creative, Media, Social, Martech, Catalogs, Commercial Print, Promotional Products, Public Relations
  • Provide staffing and tools to support ongoing category strategy initiatives; bring robust analytics to track savings, identify incremental value opportunities and execute on incremental value opportunities identified
  • Support net new business needs or large one-time projects, self-generate projects based on what we observe in data, support ongoing vendor management


  • Digital Marketing
  • Media Buying & Planning
  • Agencies
  • Print & Promo
  • Events
  • Public Relations

Learn More
About Our Marketing Expertise.


Learn More
About Our Other Category Centers of Excellence.




Marketing Consultants


Years of Experience


Global Regions Addressed

Leverage Our Deep Marketing Sourcing Expertise.

Leverage our 15+ years of marketing category sourcing experience.